2009 - Present
As the CMO at the Appreciation Engine I'm responsible for branding, hiring, social media, communications, strategy & business development.
We work in the technology space for entertainment and media companies. With over 13 years experience in internet technologies our engine creates deep customer profiles using social data to improve customer engagement and increase sales.
- managed a web team & directed content-development, social media integration, search engine strategies & promotional campaigns
- developed budgets & marketing plans for the management team & board
- worked closely with the CTO and development team to meet milestones, targets & align internal activities to the companies vision
- set up business development processes & managed the ongoing client on-boarding and feedback loop
- managed the social media team and brand execution
- oversaw the online & offline advertising
- organized events, presentations & company material for fund raising, pr activities & the music-industry
- oversaw and developed all the social media communications for major artist campaigns: Ke$ha, Cody Simpson, Ok Go, Thievery Corporation and more
- presented and represented the company at major industry events