Annabel

As the Chief Marketing Officer at that Appreciation Engine I'm responsible for branding, communications, strategy & business development.

We work in the technology space for entertainment and media companies. With over 13 years experience in internet technologies we develop solutions to help companies connect with their customers & improve their sales.

Key Highlights:
- managed a web team & directed content-development, social media integration, search engine strategies & promotional campaigns
- developed budgets & marketing plans for the management team & board
- worked closely with the CTO and development team to meet milestones, targets & align internal activities to the companies vision
- set up business development processes & managed the ongoing client on-boarding and feedback loop
- managed the online & offline advertising
- organized events, presentations & company material for fund raising, pr activities & the music-industry
- oversaw and developed all the communications for major artist campaigns: Ke$ha, Cody Simpson, Ok Go, Thievery Corporation and more
- presented and represented the company at major industry events

I managed all the digital and technology solutions with co-director Jeff Mitchell. My main focus during this time was on: client management, project management, search engine optimization, content development & usability.

At Trademobile I was responsible for developing, managing and implementing the digital strategy for the company.

Trademobile runs a proprietary platform for the development of multi-media content, transforming the written word into a fully interactive experience.

Key Highlights:
- managed the content & social media team to develop content strategies and marketing initiatives
- worked with the board & senior management team to prepare budgets & present marketing progress
- liaised directly with the CTO and the development team to align marketing activity with software development
- presented and represented the company at various industry functions & liaised with shareholders
- planned and executed the online marketing strategy
- was responsible for the development & reach of the mobile content marketplace: voeveo.com
- worked with contractors to develop & grow the company brand.

At House New Zealand Corporation I worked inside the Organizational Development team to support their internal initiatives as well as co-ordinating with the regional offices to supply them with well-designed & consistent content.

Key Highlights:
- leading the Intranet re-development project which resulted in a cutting-edge system that made it easier for staff across the country to access the information they needed in seconds
- leading and developing the Contact Centre Knowledge Base for the newly formed group of team leaders & members maning the Contact Centre phone lines
- managing the corporation-wide Intranet as well as printed internal communications to make sure all information was up-to-date
- assisting the development of material and content for the OD team to run their internal leadership program
- laying out, writing and producing the monthly corporation newsletter "Housing Matters"

I managed the web content team, developed new products/services, worked closely with business analysts/developers and loved it! Abebooks ignited my passion for communities. Thanks Rick, Keith, Vivian and Cathy!

Abebooks.com acquired by Amazon in 2008.