Sept
2009 - Present
CMO / MusicHype
Annabel oversees the marketing, business development, community management and product development of MusicHype.
MusicHype is a website that rewards music fans for sharing their love. Built on top of a proprietary developed "Appreciation Engine" MusicHype helps, bands, artists and labels connect with their fans through effective and measurable online campaigns.
Jul
2004 -
Jun
2011
Digital Strategist & Director / Digging For Fire
Annabel manages all the digital and technology solutions with co-director Jeff Mitchell. Being "front-of-house" Annabel gets to connect with all kinds of talented and digitally focused clients.
Sept
2005 -
May
2009
Digital Marketing Strategy Manager / Trade Mobile Limited
Annabel was responsible for developing, managing and implementing the digital strategy for Trade Mobile. She also developed and managed the fabulous community team who ran voeveo.com.
Jul
2003 -
Jun
2006
Communications Developer / Housing New Zealand Corporation
Annabel redesigned, developed and managed the internal communications Intranet. She also developed the Contact Centre Knowledge Base and the re-vamped the external HNZC website during her three years.
May
1998 -
May
2002
Product Marketing Manager / Abebooks.com
Annabel managed the web content team, developed new products/services, worked closely with business analysts/developers and loved it! Abebooks ignited Annabel's passion for communities. Thanks Rick, Keith, Vivian and Cathy!