Marketing yourself online
is bloody hard work.
How do you stand out from all the other creative businesses? What channels should you use? Do you HAVE to be on TikTok? Will your digital efforts make the right impact on your creative business?
Do you feel paralyzed when you see what
everyone else is doing online?
Instagram Stories, Newsletters, Facebook Posts, Long Form Tweets, Videos.
Content, content, content everywhere and none of it is yours!
You're also running your creative business, so how
can you get this all done?
Digital marketing and content creation can feel like ANOTHER giant to-do list,
on top of your heavy workload.
The truth is:
Your digital presence is totally up to you
You can pick the content and channels that feel exactly right for your creative business, and align with your values.
Your customers buy from you because:
they value your expertise,
they value your creativity,
they value you.
So many purchases these days are just transactions.
But when a customer buys from a creator like you,
your values align.
You can use your values to guide your digital strategy.
Your values will help you decide where to put your time and effort.
And the beautiful part is that decisions based on your values attract the right kinds of customers.
Digital marketing has changed a lot over the past 25 years.
I want to share my experience and perspective with other creatives who want to build a successful business, without sacrificing their values.
I’m a sewist, gardener, writer and all round creative.
I know the powerful pull to be creative and be successful
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I’m here to help creatives, like you, carve a digital path aligned with your values.
I am grateful to the lək̓ʷəŋən People of the Esquimalt and Songhees Nations on whose traditional territories I do my work.
© 2022 Annabel Youens
